About Us

Backstory

Howdy! My name is Monika Austin and this is my shop!

I opened Beatnik Betty's in 2010, in the heart of Appleton’s historic downtown. Over the past 15years the shop has grown from a quirky, practically empty storefront to a destination spot for those with a true sense of style.

I grew up in northern Door County, lived for a few years in the South West and finally settled in the Fox Valley in 1998 working mainly in the hospitality industry. Both of my parents are business owners so I always knew I would one day own my own (although I always pictured it as a restaurant!) After working on my business plan for close to two years I realized what was truly in my heart was resale.

I decided in 2010 to follow my love of thrifting and create a unique kind of resale store that offered high quality, hand picked items, at deeply discounted prices, in a relaxing “boutique” environment. In addition to curated resale, I also carry handmade items from local makers as it is important for me to be a space in support of independent creators. Also, I developed my own line of clothes just so I could offer my customers something truly one-of-a-kind!

Curated Resale

Beatnik Betty's is unique because I hunt for and sell only quality pieces that are sure to enhance any wardrobe! I do this by sourcing from all over the place and that truly has been the key to developing a shop for many tastes & styles. Here at Beatnik Betty's, we believe is starting trends, not following them!

Locally Crafted

It has been important to me from the beginning to be a venue for all the great talent in the area so I try to be a showcase for local vendors. Looking for a one-of-a-kind gift for a friend that shows how much you are invested in your community? Look no further because you will find everything from greeting cards to lotions & soaps to jewelry to many, many hand knits pieces. Looking for a place to showcase your creativity? Stop in and let’s talk!

Recycled & Redesigned – ReBetty

My ReBetty line, created solely from recycled fabrics, offers unique, one-of-a-kind clothing & accessory items designed and created right in the store! Styles include skirts, scarves, handbags and tons of other random things you didn’t know you would fall in love with.  Have a favorite tee that is way past its prime? I will breathe new life into it for you as custom orders are always welcome!