About Us


Howdy! My name is Monika Austin and this is my shop!

I opened Beatnik Betty's in 2010, in the heart of Appleton’s historic downtown. Over the past 13years the shop has grown from a quirky, practically empty storefront to a destination spot for those with a true sense of style.

I grew up in northern Door County, lived for a few years in the South West and finally settled in the Fox Valley in 1998 working mainly in the hospitality industry. Both of my parents are business owners so I always knew I would one day own my own (although I always pictured it as a restaurant!) After working on my business plan for close to two years I realized what was truly in my heart was resale.

I decided in 2010 to follow my love of thrift store shopping and create a unique kind of resale store that offered high quality, hand picked items, at deeply discounted prices, in a relaxing “boutique” environment. I also, thankfully, had the foresight to know that I would need to set myself apart from the many consignment stores that were starting to pop up in the area. To do that, I offered 3 things the other stores didn’t. First, I pays cash on the spot. Beatnik Betty’s does not consign – I buy your desired items outright. Second, Beatnik Betty’s carries handmade items from local crafters. It was important for me to be a space in support of independent creators. Third, I developed my own line of clothes just so I could offer my customers something truly one-of-a-kind!

Resale – Buy, Sell, Trade

Beatnik Betty's is unique because I hunt for and sell only quality pieces that are sure to enhance any wardrobe and we do this by buying, selling and trading from all over the place!  Bring in your former favorites for trade or cash on the spot. Let me know it’s your first time selling to me, and I’ll walk you through the process. Anything Beatnik Betty’s doesn’t purchase, you can take back or donate as I work closely with the some local charities. This aren’t a consignment store……..it’s quicker than that……..if I accept your items, you can get cash or trade on the spot. Here’s a word of advice…you’ll get the most money for gently loved items if you’re willing to accept trade and really, who wouldn’t like to walk out with something even more fabulous?

Locally Crafted

It has been important to me from the beginning to be a venue for all the great talent in the area so I try to be a showcase for local vendors. Looking for a one-of-a-kind gift for a friend that shows how much you are invested in your community? Look no further because you will find everything from greeting cards to lotions & soaps to jewelry to many, many hand knits pieces. Looking for a place to showcase your creativity? Stop in and let’s talk!

Recycled & Redesigned – ReBetty

My ReBetty line, created solely from recycled fabrics, offers unique, one-of-a-kind clothing & accessory items designed and created right in the store! Styles include skirts, scarves, handbags and tons of other random things you didn’t know you would fall in love with.  Have a favorite tee that is way past its prime? I will breathe new life into it for you as custom orders are always welcome!